Además, siempre conviene poner en práctica estas recomendaciones de Google sobre mobile first indexing: Additionally, even if your keyword is a good fit for an ad, it doesn't mean you'll "win" the bidding. The ad auction considers two main factors when determining which ads to place on the SERP: https://bookmarkstown.com/story17917515/los-principios-b%C3%A1sicos-de-search-engine-marketing-advantages-and-disadvantages