Metrics are commonly used to assess effectiveness. Impressions, screen uptime, and content schedules provide useful insight. In real environments, human response shapes outcomes. A screen can be active, still have limited impact. Recognising the difference helps explain why some deployments succeed. Digital signage works best when it aligns with how https://andrewworkplacejournal.mybuzzblog.com/19673458/data-versus-behaviour-in-digital-signage-effectiveness