You're looking at the quarterly stories. Revenue projections are solid. Your revenue staff is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in.   You talk to, "How promptly can we launch a whole new, individualized client loyalty application? Our competition are gaining ground." https://outsourcing12345.csublogs.com/47201153/your-most-important-competitive-edge-is-hiding-inside-your-server-home